Brands learn the value of college-campus ambassadors

04/3/2012 | Wall Street Journal, The

Brand ambassadors and street teams have become more prominent on college campuses since the days of promoting record labels for swag. Still unpaid, but given titles such as "director of social media," armies of budding marketers are boosting their resumes for tech startups such as Foursquare and dress-rental outfit Rent the Runway.

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Wall Street Journal, The

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