FreeWheel to manage online and mobile ads for NBCU

04/3/2012 | Multichannel News

FreeWheel will serve online and mobile ads for NBCUniversal under a multiyear agreement. FreeWheel's Monetization Rights Management system will handle ads for several NBCU outlets, including, and "We are committed to ensuring our audiences are getting positive brand experiences wherever they tune in, whether at home or through the complementary digital and mobile environments," said NBCU's Peter Naylor.

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