Milking more ROI out of e-mail programs

04/3/2012 | MarketingProfs

E-mail already tops other tactics for return on investment, recouping $40 for every dollar spent, writes Eric Didier. Marketers, however, can increase their ROI rates further by improving delivery rates through careful inbox monitoring, paying attention to spam filters and communicating better with customers. Try segmenting e-mail by purchasing (and nonpurchasing) behavior and deliver content that respects the customer and adds value, Didier writes.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA