Pepsi aims Brisk promo at heavy gamers

04/3/2012 | USA Today

Pepsi is using an M-tag from Microsoft on one-liter bottles of Brisk iced tea bottles to give Xbox 360's Kinect players a virtual podracer for a new "Star Wars" game. Brisk was chosen by Pepsi to introduce the M-tag on this promotion because Brisk drinkers are 77% more likely to play video games 20 or more hours a week, Brisk brand manager Chris Oates said.

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