Social marketers should say goodbye to soft metrics

04/3/2012 | SmartBrief/SmartBlog on Social Media

Social media are crucial for marketers, but many still say they have difficulty showing results for their efforts, a Social Media Examiner study indicates. As a result, some social media marketers will dodge questions about return on investment by falling back on soft metrics such as brand exposure and Web traffic, writes Heidi Cohen. As social media marketing lays claim to a larger slice of advertising budgets, that stance will no longer suffice. "[I]t's critical to lay the groundwork for measuring social media efforts and the sales they generate," Cohen writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY