Apps developer 9x9.tv brings structure to chaotic world of Web video

04/3/2013 | Xconomy

Software developers are beginning to market applications that cater to human psychology and long-ingrained consumer viewing behaviors to give viewers a more leisurely way to enjoy unstructured Web-video content. Leading the charge is 9x9.tv, whose free app organizes online content from YouTube and Google TV into traditional viewing blocks, a process the television industry refers to as "dayparting."

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