Big Pharma can't quit India despite patent defeat, experts say

04/3/2013 | Reuters

Western drugmakers can't afford to ignore India, which is expected to be the eighth-largest market for drugs within three years, despite suffering a landmark patent setback. "Companies will definitely get cautious, and it definitely means a change in their business model, but I don't think they will pull out," IMS Health's Amit Backliwal said. Experts said makers of brand-name drugs need to develop innovative business models for the country, including collaborating with domestic companies to create less-expensive products, some analysts say.

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