Church's campaign touts "practically" free chicken

04/3/2013 | QSRWeb.com

Church's Chicken has debuted a campaign that mixes humor with a pitch to value-seeking consumers with a 30-second TV spot advertising its "almost free" chicken meal deals. "We think using a little humor in this new ad will help to break through all the other price/value offers currently featured on fast-food menus," said marketing chief Rob Crews.

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