ConAgra takes advantage of lower costs, lifts ad spend 33%

04/3/2013 | Advertising Age (tiered subscription model)

ConAgra took advantage of lower commodity costs by increasing ad spending 33% in the company's fiscal third quarter ended Feb. 24. Ad spending rose $27 million in the quarter, although sales volume declined 3% due to disappointing sales of Banquet frozen foods and Orville Redenbacher popcorn, among other factors. Marie Callender's, Pam, Reddi-Wip and other brands were beneficiaries of the increased marketing spend.

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