Efficient supply chains can give retailers needed boost

04/3/2013 | Supply & Demand Chain Executive magazine

Retailers must have a robust supply chain system to meet the needs of customers and expand their global reach, writes Kieran Taylor, director of APM Marketing, Compuware APM Business Unit. "[E]fficient supply chain applications are a must as retailers cannot afford to overlook complicated internal supply chain applications that can seriously impact revenue and a customer's brand perception," Taylor writes.

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