FreshDirect maps online-grocery expansion

04/3/2013 | Direct Marketing News

Online grocer FreshDirect's expansion to a 500,000-square-foot headquarters and warehouse in the Bronx, N.Y., has given the company capacity to double its business, meaning expanding geographically as well as increasing products, including prepared meals. In the fall, after extensive customer and market research, the retailer expanded to Philadelphia.

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