Google said to ready new Nexus tablet for summer

04/3/2013 | Reuters

Google will introduce the sequel to its popular Nexus 7 tablet during the summer, possibly in July, according to Reuters, which says the company may drop the price of the $199 device in order to drive mobile advertising sales. "This is the 'zero margin strategy.' Ninety-seven percent of Google's revenue comes from advertisement, so it needs to sell more mobile devices in order to reach more consumers," said Fubon Securities analyst Arthur Liao. The new Nexus will reportedly feature a Qualcomm Snapdragon processor instead of Nvidia's Tegra 3 and an improved display.

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