Head and Shoulders gives strikeouts a silver lining

04/3/2013 | ClickZ

Head and Shoulders is asking baseball fans to help raise money for charity by tweeting every time someone on their team strikes out. The anti-dandruff shampoo is asking fans to use the #whiff hashtag to flag strikeouts and has promised to donate a dollar to an inner-city baseball program for every strikeout. The promotion also involves the brand teaming up with pitcher C.J. Wilson of the Los Angeles Angels of Anaheim, who was chosen in part because of his healthy Twitter following.

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