H&M mobile campaign engages consumers with video

04/3/2013 | MobileCommerceDaily.com

Fifteen-second video ads running on the Hulu Plus iPhone application invite mobile users to learn more about H&M's new Conscious Collection line. A tap on the ad, cut down from H&M's one-minute YouTube video, takes users to a site that does not include mobile commerce but offers more images and graphics, as well as a GPS-enabled store locator.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL