H&M mobile campaign engages consumers with video

04/3/2013 | MobileCommerceDaily.com

Fifteen-second video ads running on the Hulu Plus iPhone application invite mobile users to learn more about H&M's new Conscious Collection line. A tap on the ad, cut down from H&M's one-minute YouTube video, takes users to a site that does not include mobile commerce but offers more images and graphics, as well as a GPS-enabled store locator.

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