Mobile ad market doing better than expected, analysts say

04/3/2013 | Advertising Age (tiered subscription model)

Mobile advertising will attract $7.29 billion in revenue during 2013, according to eMarketer -- a full $100 million more than the group estimated in December. The revised estimate comes in large part due to a "strong" performance by Google, and to Twitter's and Facebook's "explosive entrances" into the mobile ad business, eMarketer said.

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