Native advertising is a dangerous game

04/3/2013 | iMedia Connection

Brands should be wary of the rush to embrace native advertising techniques, writes Lori Luechtefeld. Too many "native ads" are simply old-school advertorials dressed up in deliberately deceptive packaging, which risks poisoning the customer-brand relationship, Luechtefeld warns. "People go remarkably out of their way to avoid ads. If you try to slip one in the back door, that door will be slammed and locked forever," she writes.

View Full Article in:

iMedia Connection

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA