P&G's Tide Pods are blamed for shrinking laundry revenue

04/3/2013 | Wall Street Journal, The

"Unit dose" laundry products such as Procter & Gamble's Tide Pods, which started the trend, have become so successful that U.S. laundry detergent sales are down 2.1% in the past year. The pods prevent consumers from using too much detergent, which the industry previously counted on, and now rivals are blaming P&G for an innovation that has shrunk revenue. But Tide makes more money per load on pods and remains "laser-focused on making sure consumers get the right dose, and that may have consequences for our competitors," says P&G CEO Robert McDonald.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA