Progressive taps Michael Buffer for latest Flo spot

04/3/2013 | Adweek

Boxing announcer Michael Buffer says "Let's get ready to bundle" in the latest Progressive commercial, the 89th featuring the Flo character and the first to incorporate a real-life celebrity, writes Gabriel Beltrone. "If you want to own the [bundling] category, you have to own the catchphrase," says Progressive Chief Marketing Officer Jeff Charney.

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