Stop worrying about Web design innovation and focus on user needs

04/3/2013 |

There's no point trying to stay on the cutting edge of Web design for its own sake, writes Luke Clum. Instead, designers should focus on building websites that are attractive and functional for their users. "Starting out with a structure that appeals to and works with your audience ensures that your site is just as attractive to a user as it is to another designer," Clum writes.

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