Survey: Functional silos are hurting customer-centric efforts

04/3/2013 | BtoB Magazine

Only about 4 of 10 senior marketers and their IT counterparts feel aligned in their customer-centric initiatives, according to a CMO Council and SAS Institute survey. More than half of marketers complain that "functional silos" make connecting customer data difficult, and others said their corporate cultures weren't oriented with customer needs and that they lacked key technology platforms for managing Big Data. The ITs named the functional-silo concern most often as well.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO