Is there a mass market for quickservice that's healthy and tasty?

Growing demand for healthier on-the-go options is making room for more health-focused quickservice players, writes Mark Bittman. He calls for expansion of concepts like Veggie Grill, Lyfe Kitchen and Tender Greens that are finding success with plant-based menus among niches of health-conscious consumers.

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New York Times (tiered subscription model), The

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