Why would anyone want to read your marketing e-mails?

04/3/2013 | SmallBizTechnology.com

To develop an effective e-mail-marketing infrastructure, small businesses need to build a solid contact list, writes Ashwin Satyanarayana. The first step to promoting growth is producing e-mails that people will want to read. "The hard part is to develop emails with passion and purpose: what is the purpose of sending out emails that read like they've just been spewed out by a machine?" he writes.

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