Reebok takes leisurely approach to new pitch

04/4/2007 | USA Today

Reebok's new $30 million multiplatform campaign will emphasize the fun in running, and leave the competitive focus to sibling brand Adidas. The "Run Easy" campaign includes user video, posters and billboards and TV spots with professional athletes leisurely running "at the speed of chat."

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO