AT&T changes musical playbook on U-verse TV

04/4/2011 | Vision2Mobile.com · Multichannel News

AT&T's U-verse has replaced MTV Networks' Urge music channels with Music Choice -- after dropping that service in 2007 -- and added an interactive application from Music Choice that allows viewers to choose from 46 types of musical genres. U-verse also debuted SWRV, a linear music-video service that allows viewers to make their own playlists and comment on others' choices. Music Choice will also launch an on-demand service on U-verse later in the year.

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Vision2Mobile.com · Multichannel News

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