Insider urges hoteliers to respond to online reviews

04/4/2011 |

A TripAdvisor survey found that almost all hotels have the intention of responding to online customer reviews, but Daniel Edward Craig, an independent hotel consultant, says the reality is that few do. "Last year, only 7% of hotels responded to negative reviews," he said. Craig offers tips for how hoteliers can manage their online reputations by responding to reviews.

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