If you want to craft more effective marketing messages on Twitter, try to write tweets that are between 120 and 130 characters long, writes Monika Jansen. Also, choose your words carefully, and be sure to use plenty of verbs, she adds. Another way small-business owners can make use of the platform is by participating in Twitter chats, writes Theresa Smith.
8 ways to take your Twitter marketing efforts to the next level
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