Joining a brand's e-mail list and "liking" a brand on Facebook are superficially similar, but consumers can have different expectations of the platforms, according to a Chadwick Martin Bailey analysis. Both platforms are seen as a route to information and promotional offers, but Facebook is also seen as a way of endorsing or affiliating oneself with a brand. "[C]onnecting to a business or nonprofit on Facebook is not only about promotions, but a way to show public support for preferred businesses and nonprofits," this unbylined article notes.
Facebook engagement, e-mail engagement aren't the same thing
SmartBrief Job Listings for Media
|Data Center Technician Job||
Time Warner Cable
|San Jose, CA|
|Voice & Data Cabling Technician||
|Cable & Internet Installation Technician||
Aero Communications Inc.
|Field Operations Supervisor||
|COO - Digital Product Manager – Data||