According to Mintel, 45% more Easter chocolate products were introduced around the world this year, compared to 2011. "Easter has consistently led other holidays in innovation — and in sales — as it is a holiday with a strong affinity for confectionery through gift baskets, egg hunts and other family-focused traditions,” said Marcia Mogelonsky, Mintel Food and Drink insight director.
Mintel: 45% more Easter chocolate launches this year
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