Walgreens website drives drives foot traffic in stores

04/4/2012 | Internet Retailer

Linking inventory from Walgreens' 8,000 brick-and-mortar stores to the chain's website had been a challenge, but one that's paid off in increased foot traffic, says vice president Ron Kelly. "What retailers are learning is that people use the web for information, but still, a vast majority of people spend most of their money in our stores.”

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