Where green marketers are going wrong

04/4/2012 | MediaPost Communications

If you're setting out to be a "green marketer," then you're doing something wrong, writes Stuart Hickox. Brands shouldn't isolate environmentalism from other social issues, but should seek a more cohesive way of communicating their values. "We 'green marketers' are failing because we are trying to promote products and services with language that's associated with a marginalized movement," Hickox warns.

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