Ads use women to highlight men's grooming habits

04/4/2013 | CosmeticsDesign.com

To get men to buy grooming products, Procter & Gamble has signed on female celebrities to communicate the message that women love men who take body hair styling seriously. The campaign, part of the company's marketing for its Fusion ProGlide Styler, will include print and TV ads and include celebrities such as model Kate Upton.

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