Beyonce grows up, takes control in latest Pepsi spot

04/4/2013 | USA Today

A Pepsi commercial features Beyonce watching herself in the mirror as she dances to her new song "Grown Woman," only her reflections show how her style has changed over the years. The spot, by 180 LA, ends with the mirrors exploding and the tagline "Embrace your past, but live for now." It represents another example of a celebrity being given greater control by brands. "Celebrities don't just want creative approval anymore," says Celebrity Endorsement Network President Noreen Jenney Laffey.

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