Braintree introduces Venmo Touch for in-app commerce

04/4/2013 | VentureBeat · GigaOm

Braintree is releasing Venmo Touch for general use after beta testing the payment system with HotelTonight, TaskRabbit and Wrapp. "People don't want to do data entry on a touch screen. What we have proven out through tons of before-and-after tests is if you implement a single checkout solution, it completely bridges that gap on a mobile device and people are just as likely to buy if as on the Web," Braintree CEO Bill Ready says.

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VentureBeat · GigaOm

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