Candyrific president talks seasonal sales innovation

04/4/2013 | CandyIndustry.com

Back-to-school shopping is the perfect season to sell candy, according to Candyrific president Rob Auerbach. Confectioners miss out when they fail to promote their products when critical masses of people are shopping. "More retailers need to be aggressive with seasonal and be a little bit innovative instead of just the same old, same old," Auerbach said.

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