Column: Charging a planning fee serves as a foundation for trust

04/4/2013 | Travel Research Online

Building a travel agent-client relationship begins with open communication, followed by charging a planning fee, Richard Earls writes. "A planning fee lays the boundaries of a professional relationship. Yes, you will lose some price driven clients -- the same ones you would have lost to the first price driven advertisement they saw. A planning fee lets you and your client relax into the relationship," Earls writes.

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