Commentary: PR firms muscle in on digital-advertising turf

04/4/2013 | Advertising Age (tiered subscription model)

PR firms are getting into the online-ad business, with firms such as Edelman and Weber Shandwick making plays for social media and native-ad business, Phil Johnson writes. That's a smart move by firms that have recognized the crossover between PR and some digital advertising, and ad agencies will have to adapt in similar ways in order to stay on top, Johnson writes.

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