PR firms are getting into the online-ad business, with firms such as Edelman and Weber Shandwick making plays for social media and native-ad business, Phil Johnson writes. That's a smart move by firms that have recognized the crossover between PR and some digital advertising, and ad agencies will have to adapt in similar ways in order to stay on top, Johnson writes.
Commentary: PR firms muscle in on digital-advertising turf
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||