Coors Light races after young NASCAR fans with app sponsorship

04/4/2013 | Mobile Marketer

Coors Light is integrating its "Cold Hard Facts" ad theme into a NASCAR application as part of a deal with Turner Broadcasting. "Winning with 21- to 27-year-olds is important to the ongoing success of Coors Light, and we know the NASCAR mobile user is part of that demographic," says Brad Feinberg, MillerCoors' media services marketing manager.

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