Coors Light is integrating its "Cold Hard Facts" ad theme into a NASCAR application as part of a deal with Turner Broadcasting. "Winning with 21- to 27-year-olds is important to the ongoing success of Coors Light, and we know the NASCAR mobile user is part of that demographic," says Brad Feinberg, MillerCoors' media services marketing manager.
Coors Light races after young NASCAR fans with app sponsorship
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