Costco's magazine gets more engaging with mobile app

04/4/2013 | MobileCommerceDaily.com

Consumers can scan more than 50 pages of Costco's monthly magazine for April to retrieve more information on products using their mobile devices. Users can tap the application to access content such as information on products and stores as well as video, and search for products as well as make purchases. "Because The Costco Connection has the largest print circulation of any monthly magazine in the U.S., it has the potential of interacting with a large mobile audience now that readers can connect directly from the print pages," said Costco Assistant Vice President David Fuller.

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