Facebook calls in Wieden+Kennedy for first TV spot

04/4/2013 | Advertising Age (tiered subscription model)

Facebook is turning to Wieden+Kennedy for its first television commercial, and it will promote the "Home" smartphone concept unveiled Thursday -- in which Facebook software takes over the home and lock-screen portions of a phone. The spot will show a man on a plane connected to those around him. "It's pretty safe to imagine that if you choose to have this Home experience, you're going to be in better touch with your friends and you're going to be consuming more content from Facebook and other partners," says CEO Mark Zuckerberg.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL