How chief marketing officers can become masters

04/4/2013 | Eloqua

Marketing leadership is challenged by "a lack of self-management structure, persistent cross-departmental conflict and low technology acumen," writes Amanda Batista, summarizing an Energize Growth report. The study recommends that chief marketing officers make this the year of "self-mastery," partner with their chief information officer on analytics, cloud computing and Big Data, and adopt an agile agency model and work more collaboratively, among other suggestions.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide