How social media and traditional marketing work together

04/4/2013 | RepCapitalMedia.com

Social media can help give your brand a human dimension and provide insight on how your customers think about your business. But social media should complement, not replace, traditional marketing strategies, writes Kimberly E. Stone, founder of Poshglam.com. "It's important to catalyze marketing messages with major channels of promotion, and only use social media to interlace those messages and help to further communicate them to the consumer," she writes.

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