Intel: Pay-TV bet will "dramatically" change perceptions

04/4/2013 | Variety.com (free content)

Intel executives concede that their planned foray into the pay-TV business is a major risk, but they insist it is one they must make to compete in the home entertainment arena. "We know this is very left field, we know this is crazy, but as a company we understand we must become more user-experience-driven," said Erik Huggers, head of Intel Media.

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