Jack in the Box rolls out Dallas food truck

04/4/2013 | Dallas Morning News (free content), The

Jack in the Box will debut a food truck in the Dallas-Forth Worth market, largely to raise brand awareness with food giveaways at several outdoor events in April and May. "Although we have nearly 190 locations in the D-FW area, participating in these kinds of events gives us an opportunity to go places where our guests are but our restaurants aren’t," said spokesman Brian Luscomb.

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Dallas Morning News (free content), The

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