Marketo's planned IPO sparks buyout speculation

04/4/2013 |

A successful initial public offering for Marketo could lead to buyout interest for the marketing-automation vendor, Chris Kanaracus writes. is a possible suitor, as Marketo relies on Salesforce integration for much of its revenue. " has been seen as reluctant to acquire similar capabilities for fear of alienating Marketo and similar partners. But it has also stood back and watched as one Marketo competitor after another has been scooped up for handsome sums," Kanaracus writes. Other potential contenders include SAP, Adobe, SAS Institute and Infor, analyst Ray Wang says.

View Full Article in:

Published in Briefs: