Mobile fashion truck to hit the streets in Wichita

04/4/2013 | American City Business Journals

Fashion entrepreneur Holly Daley will launch a mobile shop called Ginger Lily Boutique in Wichita, Kan., next month, inspired by news reports of similar startups in other markets. Mobile shops are growing in popularity because the start-up costs and overhead are small relative to opening a full-line brick-and-mortar shop.

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