More stores to double as online fulfillment centers

04/4/2013 | Forbes

Macy's will fulfill online orders out of 500 of its brick-and-mortar stores by the end of the year, one of several omnichannel retailers using their in-store inventories to ship orders faster. "We're finding that customers don't really care from where we pull the goods, as long as we fill the order accurately and the delivery is timely," said CFO Karen Hoguet.

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