Oakley nails viral video attempt with Bubba Watson hovercraft

04/4/2013 | Bloomberg Businessweek

A video featuring a hovercraft carrying Bubba Watson around a golf course is a stunt -- Oakley came up with the idea, not the golfer -- but the numbers are real, writes Ira Boudway. More than 3 million people had viewed the clip as of Thursday, meaning Oakley succeeded in its quest for a viral video and may even have a new branded product to sell. The company that manufactured the machine, Neoteric, says it received more than a hundred calls from people seeking to buy or use the hovercraft.

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