The Securities and Exchange Commission took a leap into the 21st century this week with the decision to allow companies to use social media platforms such as Facebook and Twitter to provide information to shareholders and the public. The SEC was forced to take up the issue after Netflix CEO Reed Hastings used Facebook to post monthly viewership figures over the summer. The change was largely welcomed by executives and investors; however, a poll finds a majority of chief financial officers think the SEC should provide more details about how the policy can be implemented. Some investor advocates worry the shift could alienate older shareholders who may not be accustomed to using social media.
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