Turn your customers into consultants

04/4/2013 | 4Hoteliers

Businesses can harness the power of their customers to improve their processes and products if they make it easy for those customers to share their thoughts and they make time to respond, writes John Tschohl, founder of the Service Quality Institute in Minneapolis. "Look at them as consultants who will help you make the changes that will keep them coming back to you and that will draw new customers to you," he writes.

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