Twitter and Weather Channel launch custom-content partnership

04/4/2013 | Mashable · All Things D

The Weather Channel is partnering with Twitter to make the most of online buzz around high-profile weather events. The deal involves co-publishing custom content, including forecasts, user-generated content and news coverage. The move is aimed at attracting brands to sign up to sponsor hurricanes and other weather events.

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Mashable · All Things D

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